JHENIFER PABILLANO

City of Vancouver

Social Media Strategist from August 2013 to present

I manage the City of Vancouver’s social media program, leading strategy for social media across the entire organization and coaching staff on best practices, as well as planning and executing social messaging for projects. I also manage the admin side of the City’s accounts and act as a key voice behind the City’s main Twitter and Facebook presences.

The Buzzer blog

Blogger from October 2008 to August 2013

In October 2008, I launched the Buzzer blog, the web companion to the Buzzer newsletter and TransLink’s main corporate blog. Almost every weekday thereafter, I’ve updated the blog with features about our system and tidbits on transportation issues in Vancouver and beyond. After four years of publishing, the blog now has over 1,500 posts and 15,000 comments—a rare and vibrant community of readers for a public agency blog, and a central place for many to chat and ask questions about Metro Vancouver’s transportation system. I’m also able to pipe customer feedback directly to TransLink staff to help inform our work. And the blog won the 2010 Best Blog award and the 2012 Best Blog award from the American Public Transportation Association!

Visit the Buzzer blog!

The Buzzer

Editor from January 2008 to August 2013

In January 2008, I took over as editor of the Buzzer, the newsletter distributed on all Lower Mainland transit vehicles since 1916. I updated the design, changed up the voice of the publication, and added the FareCard contest, the Back Issues history feature, and bright new colours! And almost immediately, customers started sending in e-mails with compliments on the new look. The audience remains strong: the FareCard contest counts over 1,000 entries every issue!

In late 2008, I took more of an “editor-in-chief” role at the Buzzer, as the blog took up more of my time. Until August 2013, I produced the newsletter and blog in league with my colleague Robert Willis.

Click here to see the Buzzer archive of back issues.

Our Social Fabric

Board member, July 2012 to November 2013

I previously sat on the board of directors and handle communications and marketing for Our Social Fabric, a Vancouver nonprofit recycling excess fabric from manufacturers, the film industry, and more. Every month, OSF holds super discounted sales to get fabric to the community rather than the landfill. And since I began promoting OSF through social media and targeted outreach, our sales figures have tripled, we’ve added hundreds of fans on Facebook and Twitter, and recruited two new board members. If you love fabric, join OSF at a sale sometime!

Bad Pharma

Published in the Nov/Dec 2005 issue of Adbusters magazine

This article was published in an issue dealing with precarity, which looked at areas of troubling uncertainty in the world. It highlights how pharmaceutical companies can spread medical misinformation by pursuing profit motivations instead of the public good.

View article at Adbusters’ site

Download article as PDF

Lookylairs

Published 21 July 2005 at TheTyee.ca

This article was one of the “word of the week” articles published in the Tyee’s culture section. The Tyee word of the week defines a sub-culture, a convenient hook to let writers explore an area of contemporary B.C.

Read this article at the Tyee

No turning back

Published 16 July 2005 in ed magazine, a section of the Edmonton Journal

While in London during the 7 July bombings, I spent the off-hours of my CBC internship writing this article for my hometown newspaper. It looks at Canadian expats in London and their reactions to the bombings.

Download article as PDF

Beyonce and Cuba lose the fight against suck

Published 16 September 2003 in the Gateway, student newspaper at the University of Alberta

A movie review of the Fighting Temptations, which ran as the lead story in the Arts & Entertainment section.

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Struggling to contribute: stories of women in physics

Published September 2003
Canadian Undergraduate Physics Journal (CUPJ)
Volume 2 Issue 1

I highlighted key women in scientific history in this CUPJ feature. And I even got permission for many photos from numerous scientific organizations, who were very kind in contributing to a non-profit student journal.

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Investing ace got a head start in the game

Published 30 January 2003 in the Gateway, student newspaper at the University of Alberta

A profile of Lesley Scorgie, a then-second-year business student with an enormous investment portfolio. This article was later reprinted on the U of A Public Affairs department website at their request, and was selected for distribution by the Canadian University Press features wire.

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Nader speaks on Kyoto, citizen empowerment

Published 17 September 2002 in the Gateway, the student newspaper at the University of Alberta

Legendary consumer advocate Ralph Nader delivered the opening speech at the U of A Students’ Union’s first annual Eco-Conference. Shortly after publication, this article was selected for distribution on the Canadian University Press newswire, a student press news exchange that reaches 70 campus newspapers nationwide.

Download article as PDF