JHENIFER PABILLANO

Zow - three social media awards from the American Public Transportation Association!

apta adwheel award

Some terrific news this week. The social media work that I manage at TransLink won three big awards!

Specifically, TransLink won three 2012 AdWheels from the American Public Transportation Association (APTA), which honour the best in marketing and communications from transit agencies in North America. We won first place in the blog, Twitter, and social networking campaign categories! (Our social networking entry was our fabulous Pet Peeves Facebook campaign!)

You may recall that TransLink’s Buzzer blog, which I’m proud to say I launched and still contribute to, also won first place in the blog category in 2010.  But this year’s awards are quite an unprecedented sweep for us in the social media category. As my colleague Robert wrote on the Buzzer blog, “TransLink has also won a handful of APTA awards in the past, but we’ve never won so many for our social media work. We won three of four social media awards up for grabs!”

It’s amazing to be recognized again this year, and I’m especially proud of our Twitter team‘s win. I help direct our Twitter account’s overall strategy, but the heart and soul is really the team of call centre staff who have done a genuinely brilliant job with TransLink’s Twitter. They’ve delivered fantastic customer service to riders from day one, and racked up 22,000+ followers along the way. They get glowing kudos every day, so it’s wonderful to have them formally recognized by our peers in the transit industry. So well done, everyone!

PS. At the APTA national conference in October, all of our first place entries will be up for a “Grand Award” in the social media category, which essentially means the “best of the best”! I’ll keep you posted if we win ;)

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