Spotlighted in 24 Hours

TransLink social media 24 Hours article

My work with TransLink’s social media was featured in a 24 Hours article on Friday, April 5, 2013!

Check the full article out on their website while you can. The big story is our fantastic TransLink Twitter account, which now counts nearly 31,000 followers. Here’s what I said about that in the article:

“The ability to give people information in minutes … clearly just fuelled its growth,” Pabillano said Thursday.

“We’re all so much more used to asking questions through online, through quickly texting a friend, and that sort of thing, and this (strategy) really takes advantage of that sort of behaviour.”

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