Welcome to the personal site of Jhenifer Pabillano, social media strategist and communications professional in Vancouver, BC, Canada. 

About Jhenifer

I'm a strategic, innovative communicator with over 10 years of experience in social media and digital communications. My detailed resumé is at LinkedIn, but here are some highlights.

Social Media

I've managed award-winning social media programs at the City of Vancouver and TransLink, Metro Vancouver's transit authority. My experience includes:
  • Social media campaign planning & execution
  • Establishing governance, standards, & best practices
  • Staff training and executive education
  • Community management
  • Measurement & metrics
  • Crisis and emergency management
  • A long history of working with websites and computing

Strategic Communications

I've worked as the communications lead on a number of public sector campaigns, large and small. My experience includes:
  • Communications planning
  • Issues management 
  • Production of collateral
  • Promotions planning and ad buys 
  • Coordinating work with regional partners
  • General problem solving, keeping spirits up, and organizing information and workflows

Journalism & Storytelling

I have a strong background in journalism and storytelling. My experience includes: 
  • A UBC Master of Journalism degree 
  • Editing The Buzzer, Metro Vancouver's favourite transit newsletter
  • Past work at the CBC and other outlets
I'm also an excellent photographer and writer, with strong skills in creating print production layouts, digital graphics, and video. 


In the last few years, I wrote a few popular posts about parenting. Click below to check them out! 


jhenifer [at] pabillano [dot] com