Welcome to the personal site of
, social media strategist and communications professional in Vancouver, BC, Canada.
Learn more about me
I'm a strategic, innovative communicator with over 10 years of experience in social media and digital communications.
My detailed resumé is at
, but here are some highlights.
I've managed award-winning social media programs at the City of Vancouver and TransLink, Metro Vancouver's transit authority. My experience includes:
Social media campaign planning & execution
Establishing governance, standards, & best practices
Staff training and executive education
Measurement & metrics
Crisis and emergency management
A long history of working with websites and computing
I've worked as the communications lead on a number of public sector campaigns, large and small. My experience includes:
Production of collateral
Promotions planning and ad buys
Coordinating work with regional partners
General problem solving, keeping spirits up, and organizing information and workflows
Journalism & Storytelling
I have a strong background in journalism and storytelling. My experience includes:
A UBC Master of Journalism degree
Editing The Buzzer, Metro Vancouver's favourite transit newsletter
Past work at the CBC and other outlets
I'm also an excellent photographer and writer, with strong skills in creating print production layouts, digital graphics, and video.
I've won awards for many projects, including:
IABC 2015 Gold Quill Merit Award for Social Media Programs
: Vancouver City Bird campaign
Canadian Internet Marketing Awards 2015
: Best Use of Social Media, Vancouver City Bird campaign
2015 CPRS Canadian Marketing Communications Campaign of the Year (Bronze)
: 2014 City of Vancouver election campaign, for which I built the social media strategy
Best Practices, Social Media award
from the 2014 Union of British Columbia Municipalities' Community Excellence Awards
In the last few years, I wrote a few popular posts about parenting. Click below to check them out!
jhenifer [at] pabillano [dot] com
Feel free to get in touch if you're interested in working with me. I'm also available for speaking engagements on social media work.
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